Description:

Overview

The Marketing Data Analyst is responsible for processing and analysing marketing data to help improve the efficiency and effectiveness of the marketing program. This role involves working closely with the core product marketing teams, as well as Centers of Excellence team to track performance metrics, identify trends, develop advanced segmentation models, and provide insights that will guide strategic decisions. The position reports to Assistant Director, Marketing Operations

Core responsibilities include:

Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI.

Develop and maintain dashboards and reports that provide actionable insights to the marketing team.

Support team-wide KPIs both in reporting and analysis, and constantly improving the underlying calculations.

Undertake project-specific analyses to determine business value and impact.

Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals.

Provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations.

Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups, and integrate into core marketing platforms.

Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge.

Required skills

Bachelor's degree in Analytics, Statistics, Computer Science, or a related field.

Proven experience of over 5 years in marketing analytics, data analysis, or a related field.

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

Familiarity with common marketing platforms and datasets.

CRM software and database management.

Working knowledge of programming languages for data analysis (eg R, Python, SQL (or equivalents).

Hands-on experience using BI or visualization tools including Looker, Tableau or Qlik.

Ability to work with large and complex datasets.

Ability to quickly understand data systems, data connections and architecture.

Experience operating within enterprise data repositories, and advising on optimization strategies for marketing data.

Experience working with marketing systems including, but not limited to, marketing automation, website tracking, advertising, social media.

Solid track record on providing valuable insights to answer business questions an uncover value.

Ability to work across departments and data teams to identify and assimilate multiple data sources into meaningful insights.

Skilful at presenting findings and insights to stakeholders at all levels of the business in a clear and actionable manner, including using visualizations.

Desired skills

Demonstrable experience with:

o Statistical analysis and predictive modelling.

o Leveraging AI for data analysis.

o Implementing or working within a Customer Data Platform.

o Developing and working with common marketing analysis frameworks such as RFM, CLV, multi-channel attribution models, pipeline influence and so on.

This role is ideal for individuals who are passionate about leveraging data to drive marketing success and who thrive in collaborative, fast-paced environments.

Skills:

• Sql
• Data
• Data analysis
• Tableau
• Marketing analysis
• Reporting
• Analytic
• R
• marketing
• Python
• Sas
• Adobe

Employee Value Proposition:

NFP organisation, largest scientific society globally by membership count.

Job Title: Marketing Data Analyst

Location: Oxford, UK

Job Type: Contract

Trading as TEKsystems. Allegis Group Limited, Bracknell, RG12 1RT, United Kingdom. No. 2876353. Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. TEKsystems is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available at our website.

To access our Online Privacy Notice, which explains what information we may collect, use, share, and store about you, and describes your rights and choices about this, please go our website.

We are part of a global network of companies and as a result, the personal data you provide will be shared within Allegis Group and transferred and processed outside the UK, Switzerland and European Economic Area subject to the protections described in the Allegis Group Online Privacy Notice. We store personal data in the UK, EEA, Switzerland and the USA. If you would like to exercise your privacy rights, please visit the "Contacting Us" section of our Online Privacy Notice on our website for details on how to contact us. To protect your privacy and security, we may take steps to verify your identity, such as a password and user ID if there is an account associated with your request, or identifying information such as your address or date of birth, before proceeding with your request. commitments under the UK Data Protection Act, EU-U.S. Privacy Shield or the Swiss-U.S. Privacy Shield.