Senior Digital Data Analyst - Insights, analytics, GA, Tableau, BI, SQL - Perm - Hybrid - London - 70k plus Benefits

My client - an E-commerce company - are seeking to recruit an experienced Senior Digital Data Analyst to join their team. You will be part of a newly formed Insights & Analytics team responsible for monitoring, analysing and reporting app & website performance and user journeys, enabling insight self-serve for all business stakeholders.

Duties include:

• Help shape and develop analytics reporting (weekly/monthly) and dashboards for web/apps to enable data self-serve for the business
• Work with senior stakeholders to define project/reporting KPIs
• Marketing channel and regional traffic performance
• Product Release performance
• Traffic segmentation: full price, sale
• Product & Listing pages
• Content pages
• Analyse key customer journeys across web and app for Product and Marketing teams
• Help understand campaign performance
• Identify pain-points for visitors and areas of improvement for Product team
• Support in web analytics tracking design & implementation
• Perform regular site walks to identify any web/app tracking issues
• Assist in automating tracking QA

Looking for candidates with similar experience with the following:

• Ideally Experience working in the web analytics function of a digital & transactional business
• Google Analytics (UA/GA4)
• Strong SQL skills (writing advanced complex queries in BigQuery)
• Experience with data visualisation and visualisation tools (DataStudio, Tableau Desktop, Looker or PowerBI)
• Experience with BI tools (MicroStrategy, Tableau, PowerBI etc)
• Experience with web and app analytics and tracking
• Understanding of datalayer and tag debugging
• Experience in working with agile methodologies (Scrum)
• Ability to efficiently prioritise workload

Client offers excellent benefits, training and career progression

Senior Digital Data Analyst - Insights, analytics, GA, Tableau, BI, SQL - Perm - Hybrid - London - 70k Plus Bens